Protect yourself from making TPS barred calls, and potentially being liable to a £5,000 fine if you cold call the wrong individual or organisation. Callbase ensures that you are protected from such fines. CallBase also allows you to keep abreast of TPS database changes on a monthly basis, in a simple and most cost effective manner.

Overview

CallBase provides a managed service for sales and marketing organisations that are, or wish to be, Telephone Preference Service (TPS) compliant. The TPS enables individuals to register their objection to receiving direct sales and marketing calls with a central service. The Direct Marketing Association runs TPS, the Data Protection Registrar enforces the regulations (click here for more details)

CallBase is offered as a feature of the CWNETWORKS Carrier Pre Select (CPS) product. CallBase identifies TPS registered numbers automatically as you make the call. If the called number is matched against the TPS database, the calling party receives a brief 'call barred announcement'. The TPS database is updated on a monthly basis, this service manages and takes responsibility for all maintenance and upgrades of the TPS data.

The TPS database already contains details of over 1.6 million subscribers who object to sales or marketing based telephone calls, and this is growing and updated on a monthly basis. It does not matter if they are your customers, if you make a sales call to anyone registered with TPS you are breaking the law. A license to have full access to the TPS database costs £7,500 per annum. This license fee does not include the cross checking service to turn the TPS data into useful information, so your organisation also has the task of cross checking telephone numbers against the registered numbers.